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Acquiring a book about AI is easy. Getting it borrowed is the hard part.

Most libraries already hold several. They go out of date, they read like commentary, and students cite them without opening them. This one is built to be opened mid-assignment, which is a different design problem entirely.

The shelf test

Three questions an acquisitions decision actually turns on.

Not whether the content is sound — plenty of it is. Whether the book gets taken down again after the first week.

The Tuesday test

Is there a reason to open it on a Tuesday afternoon?

A book that explains a subject is read once, if at all. It competes with a lecture, a video and a search box, and it usually loses, because none of those require walking to a shelf.

What this one does instead

Every framework ends in a prompt the reader runs immediately, against their own assignment or case study. The book is not the destination; it is the thing you consult on the way to finishing something.

That changes when it gets picked up. Not at the start of a course, but at the point a student is stuck on a specific question — which is the only moment a reference title earns its shelf space.

108 frameworks, each ending in a promptIndexed by decision, not by chapter
The accuracy test

Will it still be accurate at the end of the accession period?

This is where most AI titles fail. Technique moves faster than print, so a book bought today ends up carrying advice that is partly wrong — and nothing on the page tells a student which parts.

What this one does instead

Every framework in the printed book carries a QR code pointing at its own page on this site. When a technique changes, that page is rewritten; the printed copy keeps working, because the code points at a page rather than at fixed text.

The shelf copy stays valid without a second edition and without a replacement purchase. What ages is the screen, and the screen is maintained.

Free to read, no account, no institutional licenceUpdated without reprinting
The faculty test

Does a faculty member have a reason to point at it?

A title nobody assigns gets borrowed by nobody. Recommending a book usually means restructuring a session around it, which is why most recommendations never happen.

What this one does instead

The ten modules map onto courses already being taught — strategy, entrepreneurship, marketing, operations, organisational behaviour, finance. A lecturer can point at one framework for one session without changing the syllabus around it.

It works as a companion to coursework rather than a replacement for a textbook, which is a far lower bar for a faculty member to clear.

Maps to 10 standard course areasUsable one framework at a time
What a student actually does with it

Four steps, and none of them are “read the chapter”.

A second-year student has a case study due and needs to show whether a business model holds. They do not need a chapter on unit economics. They need to run one.

The framework beside this text is what they scan to. It arrives on their phone with the brackets waiting to be filled with the case's own numbers, and it works in whichever model the institution permits.

01Finds the framework in the index — by the decision, not the chapter
02Scans the code on that page with a phone camera
03Copies the prompt, fills the brackets with the case data
04Runs it, then argues with the output — which is the part being assessed
9.1Unit Economics - LTV:CACModule 09
Act as a startup finance advisor specialising in unit economics.
My business model   : [DESCRIBE HOW YOU ACQUIRE AND RETAIN CUSTOMERS]
Revenue model          : [SUBSCRIPTION / TRANSACTION / USAGE-BASED]
Help me calculate and analyse my LTV:CAC:
LTV CALCULATION:
Average Revenue Per Customer (monthly or annual): [X]
Gross Margin %: [X]
Average Customer Lifespan or Churn Rate: [X]
LTV = (ARPC × Gross Margin) / Churn Rate
CAC CALCULATION:
Total Sales & Marketing Spend (last period): [X]
New Customers Acquired (same period): [X]
CAC = Total Spend / New Customers
ANALYSIS:
1.What is my LTV:CAC ratio?
2.How does it compare to healthy benchmarks for my model?
3.What is the payback period (months to recover CAC)?
4.What one change would most improve this ratio?
Factors Influencing LTV : CAC Ratio
Customer 
Lifetime Value
Acquisition Cost
PRO TIP
Payback period is often more important than the LTV:CAC ratio for early-stage
companies. A 5:1 LTV:CAC sounds excellent, until you realise the payback period is 36
months and you're burning cash for three years before each customer turns profitable. A
2.5:1 ratio with a 9-month payback is often a healthier business than a 5:1 with a 30-month
payback.
Pairs with 9.2 Burn Rate · 5.9 AARRR · 9.3 North Star Metric · 9.6 Financial Model
Where it fits

Ten modules against courses already on the timetable.

Nothing here needs a new paper or a syllabus revision. Each module sits alongside a course most management programmes already run.

Browse the modules
Each of the ten modules, the course area it sits alongside, and how many frameworks it contains.
ModuleSits alongsideFrameworks
01 Think Like a StrategistStrategic Management · Critical Thinking13
02 Design Your BusinessEntrepreneurship · New Venture Design10
03 Know Your MarketMarketing Research · Competitive Strategy10
04 Sell Like a ProSales & Distribution Management11
05 Market Your MessageMarketing Management · Brand Management10
06 Build Your TeamOrganisational Behaviour · HRM12
07 Operate with PrecisionOperations Management · Process Design12
08 Decide with ConfidenceManagerial Decision Making10
09 Finance & MetricsFinancial Management · Business Analytics9
10 Lead Yourself FirstLeadership Development11

Course names vary by programme — the mapping is indicative, not a claim of accreditation or endorsement by any institution.

Accession

One accession. No replacement edition scheduled.

The usual pattern with a technology title is a purchase, a slow decline in accuracy, a withdrawal, and a repeat purchase of the next edition. That cycle exists because the text and the advice are the same object.

Here they are separated. The printed frameworks — the reasoning, the structure, when to reach for which — do not change. The prompts do, and those live on a page behind a code.

Which means the copy you catalogue this year is the copy that stays accurate, and no part of that depends on the library maintaining anything.

Library copies, department sets, reading-list orders.

Tell us the institution, the number of copies and the department. Orders are handled directly by Raphy and invoiced — there is no platform, subscription or per-student licence attached.

10+Copies, invoiced
276Pages
108Frameworks

What an institutional order includes

Paperback copies, 276 pages, published by Notion Press
Every QR code live on this site, free for any reader, no login
Prompts maintained on the site — no replacement edition to budget for
Invoiced to the institution, no subscription or renewal
Request a quote

Contact form and ordering details to be added before launch

One framework in your inbox, every other week.A prompt worth running and the decision it is meant for. No course pitches.