Page 106 · Module 04, Sell Like a Pro · this screen continues that page
All 108 frameworksFollow-Up Sequences
The sale rarely happens on the first contact, build thes ystem that closes later
The prompt
Copy & paste readyLabelsReplace theseSwap the role below
Pro tip, from the book
The break-up email (Touch 7) consistently generates the highest reply rate of any touch in a sequence. Something about 'I'm going to stop reaching out' creates a response that seven other emails didn't. Write it genuinely not as a manipulation tactic. If you really are moving on, say so honestly.
Who should run this prompt
Module role profileWho should prepare and run your sales conversations? Every stage of a sale requires a different mindset. The person who writes great cold outreach thinks differently from the person who closes enterprise deals. The buyer's procurement officer thinks differently from both. Use internal roles to prepare and execute. Use outside perspectives to find the objections, hesitations, and real decision criteria before they surface in a live conversation.
Choose any role to drop it into the prompt above. Only the highlighted opening clause changes — the rest of the prompt stays exactly as printed.
◆◆◆◆◆ → ◆ seniority, board level down to specialist◈ outside the organisation
How to make any role sharper
- Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
- Add what they care most about: "You care most about [X]" shapes every word of the output.
- Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
Use this when
The problem it solvesYou send one follow-up after a meeting or proposal and then give up if you hear nothing. You assume silence means no. But most deals are decided after the fifth or sixth touchpoint and you're stopping at two.
How the framework works
From the printed pageResearch in B2B sales consistently shows that 80% of sales require five or more follow- ups, yet 44% of salespeople give up after one. A follow-up sequence is a multi-touch, multi-channel cadence of value-adding contacts that keeps you visible without being pushy. Each touch should add something new, a relevant insight, a case study, an answer to an unanswered question rather than asking 'just checking in.' AI can build an entire sequence for a specific deal in minutes.
The method, in four moves
Do these in orderNever follow up with 'just checking in' every touch must add value.
Vary the channel: email, LinkedIn, phone, voice note, video message.
Space touches 3–5 business days apart in the first two weeks, then weekly.
Build a break-up email for touch 6 or 7 it often gets the highest response rate. Don't let AI turn your follow-ups into spam. A sequence built in minutes still needs your judgment before it sends. If touch three reads like touch one with new words swapped in, the prospect notices before you do. Persistence without a real reason to reach out reads as pressure, not value and pressure gets you blocked, not booked
Where the framework comes from
B2B sales research — follow-up cadence methodology, widely documented 2010s
Pairs well with
As printed with this frameworkModule 04 — Sell Like a Pro
Build a machine that turns cold strangers into paying customers.
11 frameworks, printed on pages 91–112.
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