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7.4BeginnerModule 07 · Operate with Precision

ICE Scoring

Prioritise your next move in three numbers

The prompt

Copy & paste ready
7.4ICE Scoring
I PROMPT — COPY & PASTE READY Act as a growth prioritisation advisor using ICE Scoring. Our goal / key metric : [WHAT WE ARE TRYING TO IMPROVE] Time horizon : [SPRINT / MONTH / QUARTER] Score each idea on three dimensions (1–10 each): IMPACT : How much will this move our key metric? CONFIDENCE : How sure are we it will work? (data > gut) EASE : How fast and cheap is execution? ICE SCORE = Impact × Confidence × Ease Ideas to score : [LIST YOUR 6–10 IDEAS OR INITIATIVES] After scoring : 1. Rank all ideas by ICE Score 2. Flag any high-Impact, low-Confidence ideas these need a small test before full investment 3. Recommend the top 3 to execute this period 4. Recommend 1 idea to kill lowest score or highest opportunity cost
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Who should run this prompt

Module role profile

Who should audit and improve your operations? Operations problems hide in plain sight — in the handoffs nobody notices, the processes nobody has documented, and the decisions nobody has questioned. The roles on this page bring the discipline of people who have built systems that run without heroics. Use them to find what is broken before it breaks you, and to build what scales before you need it to.

The roles below are who the book suggests running this prompt — this lesson’s prompt doesn’t open with a single swappable role clause, so pick one and adapt the prompt’s own wording yourself.

Internal rolesThink from inside the organisation
Chief Operating OfficerSystems over heroics — zero single points of failureDesigning an operation that runs without the founder
VP of OperationsCross-functional efficiency, process coherence, KPIsDiagnosing where the business is losing time and money
Process Improvement DirectorWaste elimination, cycle time, defect reductionMapping and fixing a process that keeps breaking
Project Manager (PMP)Scope, timeline, dependencies, riskPlanning any initiative that involves multiple people and stages
Six Sigma Black BeltData, measurement, root cause — no gut-feel fixesWhen a process problem keeps recurring after fixes
Automation EngineerWhat should never require a human? Build that first.Identifying and implementing automation opportunities
Outside perspectivesChallenge your blind spots
Toyota Production System CoachWaste in all forms — time, motion, defects, waitingWhen you want operations-level rigour on any process
Frontline Team MemberWhere the process actually breaks for the person doing itAny time you are designing a process that affects your team
Operations AuditorWhat would fail an external review — and why?Before scaling a process that has never been pressure-tested
Customer Receiving the OutputIs the output actually what they needed — on time?When quality or delivery problems are appearing downstream

◆◆◆◆◆ → ◆ seniority, board level down to specialist outside the organisation

How to make any role sharper

  1. Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
  2. Add what they care most about: "You care most about [X]" shapes every word of the output.
  3. Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
See also: 1.3 Role Prompting - The Expert Chair

Use this when

The problem it solves

Your team has a long list of ideas, experiments, and features. Everyone has an opinion about what to do next. You're choosing based on loudest voice or gut feel and the results are inconsistent.

How the framework works

From the printed page

ICE Scoring was popularised by Sean Ellis, the growth hacker who coined the term 'growth hacking.' It scores every idea across three dimensions: Impact (how much will this move the key metric if it works?), Confidence (how sure are we that it will work, based on evidence?), Ease (how quickly and cheaply can we execute it?). Each is scored 1–10. The ICE Score = Impact × Confidence × Ease. The highest-scoring ideas rise to the top. It is deliberately simple - a tool for fast, defensible prioritisation, not academic analysis.

The method, in four moves

Do these in order
1

Score ideas as a team, not individually averaging scores removes individual bias.

2

Revisit Confidence scores after each experiment update them with real data.

3

Use ICE for prioritising experiments and quick decisions use RICE (7.5) for larger product decisions.

4

Cap your active list at the top 5 ICE scores - focus beats volume every time. A high ICE score is not a mandate it is a starting point. Always ask: 'If this idea scores highest but fails, what do we learn?' Ideas that teach you something even in failure are more valuable than safe wins that teach nothing. Build your experiments to generate insight, not just results. PRO TIP

Where the framework comes from

Sean Ellis — ICE Scoring framework, growth hacking methodology

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