Page 121 · Module 05, Market Your Message · this screen continues that page
All 108 frameworksContent Pillars Strategy
You post content randomly, whatever feels relevant that day. Your audience doesn't know
The prompt
Copy & paste readyLabelsReplace theseSwap the role below
Pro tip, from the book
Your signature content format is more valuable than your best single post. A consistent format, a weekly framework breakdown, a Monday mindset post, a Friday lessons- learned thread - trains your audience to expect and look for you. Consistency of format compounds faster than variety of topics.
Who should run this prompt
Module role profileWho should build and review your marketing? Marketing fails at two points: when the message is unclear, and when it reaches the wrong people. The roles on this page cover both failure modes. Internal roles help you build, sharpen, and distribute. Outside perspectives — especially the cold customer — tell you whether what you built actually works before the campaign launches.
Choose any role to drop it into the prompt above. Only the highlighted opening clause changes — the rest of the prompt stays exactly as printed.
◆◆◆◆◆ → ◆ seniority, board level down to specialist◈ outside the organisation
How to make any role sharper
- Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
- Add what they care most about: "You care most about [X]" shapes every word of the output.
- Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
Use this when
The problem it solveswhat to expect from you and your posts attract different people with no consistent theme. You have followers but no community.
How the framework works
From the printed pageContent Pillars are the 3–5 core topics that define what you stand for online. Each pillar represents an area where your brand has genuine expertise and your audience has genuine interest. Every piece of content you create sits under one pillar. This creates consistency your audience knows what you're about and self-selects if they're the right fit. It also makes content creation faster instead of asking 'what should I post today?' you ask 'which pillar am I covering this week?'
The method, in four moves
Do these in orderChoose pillars that sit at the intersection of your expertise and your audience's needs.
Each pillar should be specific enough to exclude broad pillars dilute positioning.
Allocate content across pillars by week not every post needs to be educational.
Review pillar performance every 90 days and retire any pillar that consistently underperforms. Post with purpose build an audience that trusts you Pillars Aren't Permanent Picking pillars once and never revisiting them is how brands go stale. What your audience needed a year ago isn't what they need now. The 90-day review isn't optional housekeeping it's how you catch a pillar that's coasting on habit instead of earning its place in your content.
Where the framework comes from
Content marketing best practice — content pillar methodology, widely adopted 2015s onwards
Pairs well with
As printed with this frameworkModule 05 — Market Your Message
Build the system that makes your right customer find you.
10 frameworks, printed on pages 114–133.
When this page changes, your copy of the book does not have to.
The book prints the framework. This page keeps it — and keeps the prompt current, because prompting technique moves faster than print does. When it moves, this page is rewritten and the code in your copy keeps pointing at it. No second edition, no replacement purchase, no account.
If something here looks wrong — a prompt that does not match its framework, a figure that reads oddly — tell Raphy. That correction reaches every printed copy at once.
Copying is free. An account keeps them.
Nothing on this page is behind a login and nothing ever will be. Save any prompt to your own list, pick up on another device, and send a colleague a link with your name on it. No card, no trial, no paywall on the prompts themselves.