Page 129 · Module 05, Market Your Message · this screen continues that page
All 108 frameworksViral Loop - Growth Loop
Your growth comes entirely from paid acquisition or your personal network. When you stop
The prompt
Copy & paste readyLabelsReplace theseSwap the role below
Who should run this prompt
Module role profileWho should build and review your marketing? Marketing fails at two points: when the message is unclear, and when it reaches the wrong people. The roles on this page cover both failure modes. Internal roles help you build, sharpen, and distribute. Outside perspectives — especially the cold customer — tell you whether what you built actually works before the campaign launches.
Choose any role to drop it into the prompt above. Only the highlighted opening clause changes — the rest of the prompt stays exactly as printed.
◆◆◆◆◆ → ◆ seniority, board level down to specialist◈ outside the organisation
How to make any role sharper
- Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
- Add what they care most about: "You care most about [X]" shapes every word of the output.
- Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
Use this when
The problem it solvesspending or posting, growth stops. You have no compounding engine every customer takes the same effort to acquire as the last.
How the framework works
From the printed pageA Growth Loop is a self-reinforcing system where each user or customer generates the conditions for the next. Unlike a funnel (linear, ends at conversion), a loop feeds itself. The four types are: Viral Loop (users invite others), Content Loop (content generates SEO or social reach that drives new users), Paid Loop (revenue from users funds ads that acquire more users), and Product Loop (using the product creates value that is visible to non- users). Andrew Chen and Brian Balfour popularised growth loops as the foundation of sustainable, compounding growth.
The method, in four moves
Do these in orderMap your current acquisition: is it a funnel or a loop? Most are funnels.
Identify which loop type is most natural given your product and user behaviour.
Design the loop explicitly, every step must be mapped and optimised.
Measure loop efficiency: how many new users does each existing user generate? Build growth that compounds, not just campaigns that spike Most founders try to build a viral loop before their product has strong retention. A leaky bucket with a viral loop just leaks faster. Fix retention first define the moment users get genuine value then build the loop around that moment. Loops only compound when the core product earns them. PRO TIP
Where the framework comes from
Andrew Chen / Brian Balfour — Growth Loops framework, 2017
Pairs well with
As printed with this frameworkModule 05 — Market Your Message
Build the system that makes your right customer find you.
10 frameworks, printed on pages 114–133.
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