Page 123 · Module 05, Market Your Message · this screen continues that page
All 108 frameworksGo-To-Market Canvas
You're about to launch a new product, enter a new market, or take a new offer to existing
The prompt
Copy & paste readyLabelsReplace theseSwap the role below
Pro tip, from the book
The highest-risk GTM assumption is almost always Channel, not product. Most founders assume a channel will work before testing it. Before investing in a full launch, run a 2- week channel test with minimal spend. Let data pick your primary channel, not your preference.
Who should run this prompt
Module role profileWho should build and review your marketing? Marketing fails at two points: when the message is unclear, and when it reaches the wrong people. The roles on this page cover both failure modes. Internal roles help you build, sharpen, and distribute. Outside perspectives — especially the cold customer — tell you whether what you built actually works before the campaign launches.
Choose any role to drop it into the prompt above. Only the highlighted opening clause changes — the rest of the prompt stays exactly as printed.
◆◆◆◆◆ → ◆ seniority, board level down to specialist◈ outside the organisation
How to make any role sharper
- Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
- Add what they care most about: "You care most about [X]" shapes every word of the output.
- Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
Use this when
The problem it solvescustomers and you don't have a structured plan. You're moving fast but not strategically. Things will fall through the cracks.
How the framework works
From the printed pageA Go-To-Market (GTM) Canvas is a structured plan that maps seven elements of a successful launch: Target Segment (who exactly), Value Proposition (why this, why now), Channels (how you reach them), Pricing (how you charge), Sales Motion (how you convert), Success Metrics (how you know it's working), and Launch Timeline (sequenced actions). Without a GTM Canvas, launches become activity without direction, lots of effort, unclear results.
The method, in four moves
Do these in orderComplete the Target Segment and Value Proposition first, everything else follows from those.
Define success metrics before launch, not after. What number will tell you this worked?
Map the Sales Motion specifically, who does what, in what order, using which assets.
Set a 30-day, 60-day, and 90-day milestone to know whether to accelerate or adjust. Plan your launch so it lands, not just ships If Target Segment or Value Proposition is wrong, the other five elements just execute the mistake faster and more efficiently.
Where the framework comes from
VC & startup GTM methodology — widely documented in startup literature
Pairs well with
As printed with this frameworkModule 05 — Market Your Message
Build the system that makes your right customer find you.
10 frameworks, printed on pages 114–133.
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