Module 5 of 10
Market Your Message
Build the system that makes your right customer find you.
5.1StoryBrand Framework - SB7updated Sep 18, 2026
I PROMPT — COPY & PASTE READY Act as a StoryBrand messaging consultant using Donald Miller's SB7. My business : [WHAT YOU DO AND WHO YOU SERVE] Customer's goal : [WHAT THE CUSTOMER WANTS TO ACHIEVE] Build the full SB7 for my brand: CHARACTER : Who is the hero, describe them specifically PROBLEM : External (practical), Internal (emotional), Philosophical (why it's wrong that this exists) GUIDE : My brand's empathy and authority PLAN : 3 simple steps to work with me CALL TO ACTION : One direct CTA and one transitional CTA SUCCESS : What their life looks like after FAILURE : What's at stake if they don't act Then write a one-sentence brand tagline using this structure.
5.2Hook Framework for Contentupdated Sep 18, 2026
Act as a content strategist and copywriter specialising in hooks. Content topic : [WHAT THIS POST, EMAIL, OR VIDEO IS ABOUT] Target audience : [WHO WILL SEE THIS AND WHAT THEY CARE ABOUT] Platform : [LINKEDIN / EMAIL / INSTAGRAM / YOUTUBE] Core value : [WHAT THE READER WILL LEARN OR GET] Write 5 hook variations using different hook types: CURIOSITY HOOK : Creates a knowledge gap they must close RELATABILITY HOOK : Opens with a situation they recognise CONTROVERSY HOOK : Challenges a common belief in the space VALUE HOOK : Leads with the specific benefit upfront STORY HOOK : Opens mid-scene in a compelling moment For each hook: write the opening line only (max 15 words). Then recommend the strongest one for this audience. 3H Hook System Scroll/Feed Stopped Post Curiosity Hook Relatability Content scrolls past Controversy Hook on the left Hook Value One post stops the Sparks interest scroll with a bold Hook with a question first line Connects with the audience's experiences Provokes discussion with a bold Highlights benefits statement and solutions PRO TIP The curiosity hook is the most powerful but the most overused. The relatability hook is the most underused and often outperforms everything else because it makes the reader feel seen before they've read a word of content. Start with: 'You know that moment when...' and describe your audience's exact situation.
5.34Ps & 7Ps Marketing Mixupdated Sep 18, 2026
I PROMPT — COPY & PASTE READY Act as a marketing strategist using the 7Ps Marketing Mix. My business : [DESCRIBE YOUR PRODUCT OR SERVICE] Target customer : [WHO THEY ARE AND WHAT THEY VALUE] Current stage : [EARLY / GROWING / SCALING] Analyse and recommend for all 7Ps: PRODUCT : What are we selling, features and positioning PRICE : How should we price, value, cost, or competitive? PLACE : Where and how do customers access us? PROMOTION : Which channels and messages drive awareness? PEOPLE : Who delivers the experience. skills and culture PROCESS : How is the service or product delivered? PHYSICAL : What tangible evidence builds trust? Flag any contradictions between elements. Identify the 2 Ps that most need improvement. For those 2 Ps, give one specific change I should make in the next 30 days.
5.4Content Pillars Strategyupdated Sep 18, 2026
Act as a content strategy consultant. My background and expertise : [WHAT YOU KNOW DEEPLY] My target audience : [WHO I WANT TO REACH AND WHAT THEY CARE ABOUT] My business goal : [WHAT I WANT CONTENT TO ACHIEVE LEADS, BRAND, AUTHORITY, COMMUNITY] Platform : [LINKEDIN / INSTAGRAM / X / YOUTUBE] Design my Content Pillar strategy: Step 1 : Suggest 5 content pillars that fit my expertise and audience. For each : name, description, and 3 example post topics. Step 2 : Recommend a weekly content mix across pillars. Step 3 : Suggest one signature content format I should own, the thing my audience will recognise me for. Content Pillars Strategy Leadership Focuses on guiding and inspiring your audience. AI Tools Explores innovative technologies to enhance productivity. Sales Strategy Outlines effective methods to drive revenue. PRO TIP Your signature content format is more valuable than your best single post. A consistent format, a weekly framework breakdown, a Monday mindset post, a Friday lessons- learned thread - trains your audience to expect and look for you. Consistency of format compounds faster than variety of topics.
5.5Go-To-Market Canvasupdated Sep 18, 2026
Act as a go-to-market strategist. What I am launching : [PRODUCT, SERVICE, OR NEW MARKET ENTRY] Launch date target : [WHEN YOU WANT TO GO LIVE] Resources available : [TEAM SIZE, BUDGET RANGE, CHANNELS] Build a complete GTM Canvas: TARGET SEGMENT : Who specifically - ICP description VALUE PROP : Why this, why now, why us CHANNELS : How we reach them - ranked by priority PRICING : Model and rationale SALES MOTION : Steps from awareness to closed deal SUCCESS METRICS : The 3 numbers that define success TIMELINE : Key milestones for weeks 1, 2, 4, 8 Flag the highest-risk assumption in this GTM plan and suggest how to validate it before full launch. Go-To-Market Canvas Pricing Cost of products/services Success Metrics Measures of launch effectiveness Launch Timeline Schedule for market entry Sales Motion Strategy for customer Channels engagement Distribution and communication methods PRO TIP The highest-risk GTM assumption is almost always Channel, not product. Most founders assume a channel will work before testing it. Before investing in a full launch, run a 2- week channel test with minimal spend. Let data pick your primary channel, not your preference.
5.6Product Launch Playbookupdated Sep 18, 2026
Act as a product launch strategist using Jeff Walker's Launch Formula. Product : [WHAT YOU ARE LAUNCHING] Target audience : [WHO IT IS FOR] Launch date : [WHEN YOU WANT TO GO LIVE] Existing audience size : [EMAIL LIST / FOLLOWERS / NETWORK] Build a 4-phase launch plan: PHASE 1 — SEED (4 weeks before): How to plant the idea and gauge genuine interest PHASE 2 — PRE-LAUNCH (weeks 2–3): 3 pieces of content that deliver value and build desire PHASE 3 — LAUNCH (launch week): Day-by-day sequence with urgency mechanics PHASE 4 — POST-LAUNCH (week after): Follow-up for non-buyers · Testimonial collection Give specific content topics for each phase. Product Launch Formula Seed Post-Launch Plant interest, gauge Follow up, collect response testimonials Pre-Launch Launch Deliver value, build desire Open with urgency, social proof PRO TIP The single most valuable pre-launch action is a waitlist. Even 50 people on a waitlist changes the psychology of your launch, it creates social proof before the launch, tells you demand is real, and gives you a warm list to open to first. Start your waitlist before you finish building.
5.7Brand Voice Definitionupdated Sep 18, 2026
Act as a brand strategy consultant specialising in brand voice. My background : [WHO YOU ARE - EXPERIENCE, VALUES, STYLE] My audience : [WHO I AM TALKING TO AND WHAT THEY VALUE] Examples of content I love: [DESCRIBE OR PASTE 2–3 EXAMPLES] Content I dislike : [DESCRIBE THE STYLE YOU WANT TO AVOID] Define my brand voice across four dimensions: PERSONALITY TRAITS : 4 adjectives that describe my voice. For each : what it means in practice + what it is NOT. VOICE RULES : 5 things I always do in my writing. 5 things I never do. TONE VARIATIONS : How my voice shifts across: LinkedIn post / Email newsletter / Sales copy / Bio VOICE SAMPLE : Write one paragraph in my brand voice about: [YOUR CORE TOPIC OR RECENT CHALLENGE] Brand Voice Framework Personality Traits Voice Rules Tone Variations The core adjectives Guidelines for what How the brand's voice that define the brand should adapts to different and should not say. the brand's character. communication channels. PRO TIP The most useful part of a brand voice guide is the 'what we never say' list. The don'ts define the voice more sharply than the dos. If you never use jargon, never use passive voice, and never make claims without proof, that combination is already a distinctive voice. Start with the never list.
5.8Viral Loop - Growth Loopupdated Sep 18, 2026
Act as a growth strategy advisor specialising in growth loops. My product : [DESCRIBE WHAT IT DOES AND HOW USERS ENGAGE] Current acquisition : [HOW YOU GET CUSTOMERS NOW] User behaviour : [WHAT USERS DO INSIDE THE PRODUCT] Step 1 : Identify which growth loop type is most natural for my product and user behaviour. Step 2 : Map the complete loop, every step from new user to loop-generated next user. Step 3 : Identify the weakest point in the loop, where do most users exit without completing it? Step 4 : Suggest 2 specific product or marketing changes to strengthen the loop's completion rate. Step 5 : What metric would I track to know the loop is working and improving?
5.9AARRR Pirate Metricsupdated Sep 18, 2026
Act as a growth analytics advisor using the AARRR framework. My business : [DESCRIBE YOUR PRODUCT AND BUSINESS MODEL] Current metrics (fill in what you know): Acquisition : [MONTHLY VISITORS / LEADS] Activation : [% WHO COMPLETE FIRST KEY ACTION] Retention : [30-DAY RETENTION RATE OR CHURN] Revenue : [CONVERSION TO PAID / ARPU] Referral : [NPS SCORE OR REFERRAL RATE] Step 1 : Identify the stage with the most critical leak. Step 2 : For the weakest stage suggest 3 specific experiments to improve it. Step 3 : Define one metric per stage that I should track weekly going forward. Step 4 : If I improved each stage by 10%, model the compounding impact on revenue. AARRR Pirate Metrics Funnel Acquisition Activation Users start using the product Retention Users continue using the product Revenue Users generate income Referral Users recommend the product PRO TIP Activation is the most underinvested stage in almost every early-stage business. It is the moment a new user first experiences genuine value the 'aha moment.' If you don't know what your activation moment is, you can't optimise for it. Ask AI to help you identify and define it before running any other growth experiments.
5.10Flywheel Modelupdated Sep 18, 2026
Act as a business strategy advisor using Jim Collins' Flywheel model. My business : [DESCRIBE WHAT YOU DO AND YOUR GROWTH MODEL] Current growth drivers : [WHAT IS WORKING TO GROW THE BUSINESS] Biggest friction points : [WHERE GROWTH SLOWS OR STOPS] Step 1 : Map my business flywheel. Identify 4–6 steps that form a self-reinforcing loop. Each step must logically cause the next. Step 2 : Name the flywheel - what is the core mechanism that drives it? Step 3 : Identify which step in the flywheel has the most friction right now. Step 4 : Suggest 2 specific actions to reduce friction at that step and accelerate the spin. Compare my flywheel to Amazon's - what is similar and what is fundamentally different? Flywheel Model — Momentum That Compounds Self-Sustaining Lower Prices Lower Costs More Sellers More Customers Lower Prices PRO TIP Most founders try to build a flywheel at the business level before they have one at the customer level. Your first flywheel is simpler: a happy customer refers someone, that person becomes a customer, their success becomes your proof, proof attracts the next customer. Map that loop first and invest in making it spin faster.