Page 213 · Module 09, Finance & Metrics · this screen continues that page
All 108 frameworksThe prompt
Copy & paste readyLabelsReplace theseSwap the role below
Pro tip, from the book
Run the 10% improvement model for each stage and compare the revenue impact numbers. The stage where a 10% improvement produces the largest revenue gain is your highest-leverage investment. In most early-stage businesses, this is Activation the transition from visitor to engaged user. Fixing Activation compounds through every downstream stage simultaneously.
Who should run this prompt
Module role profileWho should review your numbers and financial narrative? Numbers do not lie — but they can mislead when read through the wrong lens. A CFO and an investor look at the same P&L and ask completely different questions. A customer's finance team looks at your pricing and asks a question neither of them thought of. Use this page to choose who is in the room before you present, model, or decide based on your financial data.
Choose any role to drop it into the prompt above. Only the highlighted opening clause changes — the rest of the prompt stays exactly as printed.
◆◆◆◆◆ → ◆ seniority, board level down to specialist◈ outside the organisation
How to make any role sharper
- Add years of experience: "...with 15 years in enterprise SaaS" produces different depth than just the title.
- Add what they care most about: "You care most about [X]" shapes every word of the output.
- Add their communication style: "Be direct. Flag risks first. No jargon." changes the tone entirely.
Use this when
The problem it solvesYou are measuring acquisition and revenue but not the middle of the funnel. You are investing in growth without knowing which stage is most broken. You optimise the top of the funnel while the leaks in the middle undo all the gains.
How the framework works
From the printed pageWhile AARRR was introduced in Module 5 as a marketing framework, in the Finance module it is used as a quantitative diagnostic tool. By populating each stage with real numbers not aspirations and calculating conversion rates between stages, you create a financial model of your growth engine. The compound effect of improving each stage by 10% is modelled to show the revenue impact. AI can build this model when given your actual stage metrics and calculate the highest-leverage improvement point.
The method, in four moves
Do these in orderMeasure all five stages before analysing any of them incomplete funnels produce misleading conclusions.
Calculate stage-to-stage conversion rates, not just top-to-bottom the leak is almost always in one specific transition.
Model the revenue impact of a 10% improvement at each stage the resulting number reveals where to invest.
Run this analysis quarterly conversion rates change as your product and messaging evolve. Turn your growth metrics into a diagnostic that tells you exactly what to fix A 10% gain at every stage looks great on paper, but stages interact in the real world. Model the number, then verify it against what actually happens next quarter.
Where the framework comes from
Dave McClure, 500 Startups — AARRR, 2007 · Applied as financial diagnostic tool
Pairs well with
As printed with this frameworkModule 09 — Finance & Metrics
Know your numbers. Own your narrative.
9 frameworks, printed on pages 206–223.
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